Global campaign calls on toymaker to honour environmental commitment and remove oil companys logo from its bricks
Lego is putting sales above its commitment to the environment by partnering with Shell, according to Greenpeace, which is launching a global campaign to force the worlds biggest toymaker to end a deal that puts the oil companys logo on the famous bricks.
On Tuesday the environmental group will target the Danish company, which has distributed more than 16m Shell-branded toys via petrol stations in 26 countries, hoping to pressure it through creative action and mobilising the 5 million Arctic supporters it has signed up online.