Viral social media campaign promotes homegrown goods but residents say many items simply aren’t manufactured locally
Nigerians are known for their love of foreign goods. At parties revellers often throw dollar bills over each other, the middle classes have a penchant for Japanese cars and almost everyone relies on imported generators to cope with constant power cuts.
But the fall in global oil prices to $33 a barrel in February has put Africa’s biggest economy, heavily reliant on its oil exports, under acute strain.
This cartoon speaks the truth on what our insatiable appetite for foreign goods does to us #BuyNaijaToGrowTheNaira pic.twitter.com/9ifusuQDJz
It’s a very competitive market. Improve the quality of your products & consumers will gladly #BuyNaijaToGrowTheNaira pic.twitter.com/xbUbIqKlZ3