Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group
Science Museum former head gives Greenpeace Lego campaign 0 out of 10
Lego will not renew its marketing contract with Shell after coming under sustained pressure from Greenpeace to end a partnership that dates to the 1960s.
The environmental campaign group, protesting about the oil giants plans to drill in the Arctic, had targeted the worlds biggest toy maker with a YouTube video that attracted nearly 6m views for its depiction of a pristine Arctic, built from 120kg of Lego, being covered in oil.