The head of the UK Demand Response Association says there’s a better way to organise our confusing energy market
There can’t be many energy company directors like Sara Bell. In fact I’d bet my breakfast delicious, despite being served with a side order of clattering pneumatic drills over which Bell fights to explain the concept of demand response that she’s one of a kind. You have to be clever and an excellent communicator to be able to clearly set out our complex energy market, which bamboozles its customers so comprehensively that most of us never understand our quarterly bill.
Bell, by contrast, really does understand what’s going on behind the bill and she’s not happy about it. Thanks to her, I now grasp the basics of the beast and have some sympathy for her quest to reform a market that relentlessly exploits its customers with barely a nod towards the public interest in the service it provides.